The global gift card market is poised for robust expansion from 2025 to 2035, driven by the growing adoption of digital payments, rising e-commerce penetration, and the increasing popularity of customizable gifting solutions. Gift cards are a prepayment mechanism offered by retailers or banks, enabling recipients to redeem products or services. They are categorized as closed-loop cards restricted to specific merchants and open-loop cards valid across multiple platforms, including reloadable and e-gift cards. Gift cards serve numerous uses spanning retail purchases, employee rewards, loyalty incentives, and travel, facilitated by technology-enabled delivery through online and offline channels. Businesses leverage gift cards to retain customers, foster brand loyalty, and drive incremental sales. The market is shaped by innovation in mobile wallets, the shift toward contactless transactions, and the integration of gift cards within corporate incentive programs.