Global Electronic Smoking Devices - Market Share Analysis, Industry Trends & Statistics, and Growth Forecasts 2020 - 2035
Posted On 27-07-2025
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The global electronic smoking devices market was valued at USD 24,100 Million in 2025 and is projected to reach USD 61,900 Million by 2035, expanding at a CAGR of 9.1% from 2024 to 2035. Rising consumer awareness of less harmful alternatives to traditional smoking and ongoing innovation in product development are fueling rapid adoption globally.
The economic impact of tariffs on "Global Electronic Smoking Devices".
Market Growth Drivers
Increasing Health Awareness: Growing global awareness regarding the harmful effects of conventional cigarettes has led smokers to seek less harmful alternatives. Companies like JUUL Labs and British American Tobacco (BAT) have leveraged this driver by heavily investing in R&D and promoting ‘safer’ electronic smoking device options, with BAT launching its Vuse products across emerging markets in 2023.
Technological Advancements: The market growth is catalyzed by continuous product innovation, including discreet, easy-to-use pod systems and smart vaping devices with Bluetooth connectivity and usage tracking. RELX Technology launched its Infinity Plus smart vape in 2024, integrating QR code-based product authentication and customizable settings via mobile apps.
Latest Market Trends
Rise of Disposable E-cigarettes: There is a significant shift towards single-use, disposable e-cigarettes due to their convenience, affordability, and portability. In 2024, companies like NJOY and SMOORE saw sharp increases in sales for disposables, launching new flavors and nicotine strength variants tailored to regional preferences.
Integration of Smart Technologies: Companies are increasingly embedding smart technologies in electronic smoking devices. Philip Morris International (PMI) introduced Bluetooth-enabled IQOS devices in early 2024, enabling users to monitor usage, lock devices remotely, and receive device performance analytics through connected mobile apps.
Market Opportunities
Expanding in Untapped Markets: Companies like Vaporesso and JUUL are identifying substantial opportunities in Asia Pacific and Middle East regions where regulatory frameworks are evolving, and consumer bases are underpenetrated, offering significant growth potential.
Alternative Nicotine Solutions: Growth in demand for non-tobacco nicotine delivery systems, such as herbal vapes or CBD-infused devices, is prompting companies like Altria and Kanabo Group to diversify portfolios, targeting health-conscious and wellness-focused consumers.
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Global Electronic Smoking Devices Market Revenue (2020-2035)
The revenue chart illustrates a robust upward growth trajectory for the global electronic smoking devices market from 2020 to 2035. In 2020, market revenue was approximately USD 11,200 Million, rising steadily due to increased acceptance and technological advancements. By 2025, the market surpassed USD 24,100 Million as global regulatory frameworks softened and major players expanded internationally. Projections show continued strong CAGR, reaching USD 61,900 Million by 2035 with the highest acceleration during 2029–2035 owing to widespread adoption in emerging economies and ongoing product innovation.
Global Electronic Smoking Devices Market Share by Region (2025)
In 2025, North America led the global electronic smoking devices market with a 31% share, driven by consumer adoption and accommodating regulatory scenarios. Europe followed closely with 27%, supported by strong presence of major manufacturers and ongoing shift to alternative smoking. The Asia Pacific region accounted for 22% as urbanization and rising incomes spurred demand, while Latin America and the Middle East & Africa contributed 11% and 9% respectively. This regional distribution highlights the market’s momentum in developed economies alongside notable acceleration in emerging regions.
Recent Developments in Global Electronic Smoking Devices
In May 2024, British American Tobacco (BAT) expanded its global distribution footprint by launching the Vuse GO disposable e-cigarette in India and several Gulf nations. The launch leverages strong demand for portable, single-use products and is supported by localized marketing campaigns, helping BAT strengthen its presence in high-growth markets.
In March 2024, Philip Morris International (PMI) announced a partnership with leading tech company, Xiaomi, to co-develop and launch a next-generation IQOS device incorporating health tracking and vape analytics. The collaboration aims to offer enhanced personalization while integrating real-time app-based health monitoring.
In January 2024, RELX Technology secured regulatory approval for its latest Infinity Plus device in the European Union. The new device features tamper-resistant child safety mechanisms, advanced leak-proof design, and biometric authentication, reflecting a drive for compliance with evolving EU product safety laws while differentiating on technology.
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Market Segmentation
Metrics
Details
Years
2020-2035
Base Year
2025
Market Size
Revenue (USD Million)
Regions
North America, Europe, Asia Pacific, South America, Middle East, Africa
Segments
By Type (E-cigarettes, Vape Mods, E-hookahs, E-pipes, Heat-not-Burn Products, Disposable Vapes) By Application (Personal Use, Medical, Hospitality, Retail, Online, Others) By Distribution Channel (Online, Offline, Specialty Stores, Convenience Stores, Pharmacies, Others) By Technology (Automatic ESDs, Manual ESDs, Smart ESDs, Capsule-based ESDs, Pre-filled ESDs, Customizable ESDs) By Organization Size (Small, Medium, Large)
Players
Philip Morris International, British American Tobacco, Japan Tobacco Inc., Imperial Brands, Altria Group, JUUL Labs Inc., NJOY, RELX Technology, Shenzhen IVPS Technology Co. Ltd (SMOK), Vaporesso (Smoore International), Innokin Technology, Aspire (Shenzhen Eigate Technology Co.), Vuse (Reynolds American Inc.), Logic Technology Development LLC, British Heritage Ltd
